1. Duh!
2. True, I really should, but…

The first folks–the “duh” crowd–will exclaim that this is just dead obvious. Of course regular, automated backup is absolutely essential, they’ll say. Every one of us is only seconds away from a hard drive crash, spilled coffee, or theft, all of which could toast our data. Duh!

Unfortunately, these “duh” people will be shouted down by the other crowd, which outnumbers them about 20-to-1. These are the masses, the crowded sea of people who never back up. They know they should. They know it’s absolutely foolish not to. But they don’t do it. They think it’s hard. They won’t check it out. They won’t just use Mozy.com or Carbonite or any of the great, simple services. They won’t buy a USB hard drive (external) and at least back up there. They just won’t. And almost everybody, even after all these years and technological advancements (and reliance), still falls into this category.

I read story, after story, after story of stolen laptops, where the data lost is completely irreplaceable. Photos of lost loved ones. Childhood photos. Documents. Emails. Memories.

Sure, MyLaptopGPS can recover those, even after the theft. But what about a hard drive crash? There a million ways to lose data, and they’re very, very common.

Back up. Stop making excuses. It’s easy. The alternative is devastating.

Fact is, a thief may be after your data for reasons entirely beyond what you’d expect. And this directly confronts the tendency of most individuals to say “no thief would be interested in my data.” Unfortunately, many businesses think the same way. Huge mistake.